contact us to find in ONE GOOD DAY.
* this survey, published in Sustainability Journal, used EEG to measure the impact of major CSR videos from Apple, Ikea, H&M… on the brain of Millenials.
(full survey and publications here)
based on a neuroscience/comparative anatomy model dating back to the 60s, and on a Nobel-Prize winning psychology model. It has been developed by Philippe Boutié and
Milan Janić, who are now sharing it open-source.
based on a neuroscience/comparative anatomy model dating back to the 60s, and on a Nobel-Prize winning psychology model. It has been developed by
Philippe Boutié and Milan Janić, who are now sharing it open-source.
for brands private and public, profit and non-profit,
local and global, cool and conservative – including NGOs
and governmental organizations. The goodbraind method
lets brands create anything from world-changing campaigns
to the most humble tactical coups.
for brands private and public,
profit and non-profit, local and global, cool and conservative – including NGOs
and governmental organizations.
The goodbraind method lets brands create anything from world-changing campaigns to the most humble tactical coups.
able to execute these communications digitally, in events,
in awareness campaigns… in all disciplines, from advertising
to CX/experience design, PR… This team is led by goodbraind founders, Milan Janić and Philippe Boutié, augmented by
a board of multidisciplinary experts.
able to execute these communications digitally, in events, in awareness campaigns… in all disciplines, from advertising to CX/experience design, PR… This team is led by goodbraind founders, Milan Janić and Philippe Boutié, augmented by a board of multidisciplinary experts.
*neuro-ecoempathy
The goodbraind model and methodology are built
on two solid foundations:
– recognized, Nobel Prize winning neuroscience models
– decades of communication successes for extremely
touchy “I care but I don’t really care” NIMBYA problems.
They let NGOs and GOs, major and minor brands create
neuro-ecoempathy, a full-brain empathy for future generations who will have to live in the Planet we left them. It is an emotion that goes beyond our rational mind, and reaches the part of our brain reserved to, say, a sick child’s parent.
They are open-source, ready to be shared with anyone with
an open mind who wants to create a better world. But we firmly believe that they can only be passed hand to hand,
human to human – as these issues are too important
to be casually PowerPointed to an unmotivated audience.
Contact us and we will arrange for ONE GOOD DAY to deliver model and methodology to your brand, possibly pro bono,
if the cause is right.
The goodbraind model and methodology are built on two solid foundations:
– recognized, Nobel Prize winning neuroscience models
– decades of communication successes for extremely touchy “I care but I don’t really care” NIMBYA problems.
They let NGOs and GOs, major and minor brands create neuro-ecoemphaty, a full-brain empathy for future generations who will have to live in the Planet we left them. It is an emotion that goes beyond our rational mind, and reaches the part of our brain reserved to, say, a sick child’s parent.
They are open-source, ready to be shared with anyone with an open mind who who wants to create a better world. But we firmly believe that they can only be passed hand to hand, human to human – as these issues are too important to be casually PowerPointed to an unmotivated audience.
Contact us and we will arrange for ONE GOOD DAY to deliver model and methodology to your brand, possibly pro bono, if the cause is right.
Because CSR, as the name clearly says,
is a brand’s own responsibility. But the brand does need to improve its communications – as shown by the relative failure of
CSR communications.
Because communications, so far, have been the most efficient lever of positive change for our planet. CFC ban, the Paris agreement, fair trade… have all been born thanks to powerful communication campaigns.
Because CSR, as the name clearly says,
is a brand’s own responsibility. But the brand does need
to improve its communications – as shown
by the relative failure of CSR communications.
Because communications, so far, have been
the most efficient lever of positive change for
our planet. CFC ban, the Paris agreement,
fair trade… have all been born thanks to powerful
communication campaigns.
The goodbraind model and methodology have been designed
by two communications and brain experts –
Milan Janić & Philippe Boutié,
augmented by a board of multidisciplinary experts.
Because ideas and strategies are nothing without execution, the goodbraind team includes a phalanx of programmers,
VR creators, designers, neuroscientists, as well as industry specialists (Rx, Fashion, Tourism, Automotive, NGOs, govt….)
in France, Serbia, Italy, the United Kingdom, Switzerland, and the USA.
(references available upon request).
The goodbraind collective:
,
,
,
,
,
,
,
,
,
Because ideas and strategies are nothing without execution,
the goodbraind team includes a phalanx of programmers,
VR creators, designers, neuroscientists, as well as industry specialists (Rx, Fashion, Tourism, Automotive, NGOs, govt….)
in France, Serbia, Italy, the United Kingdom, Switzerland,
and the USA (references available upon request).
Hands-on high-expertise
creative and lecturer
with more than 15 years experience
in the design and advertising industry.
Hands-on high-expertise
creative and lecturer
with more than 15 years experience
in the design and advertising industry.
Has actually looked inside his brain,
thanks to drilling into his skull
after a brain stroke.
Brand-Builder and Teacher
25+ years of marketing
and creative thinking.
MSc (Econ & Statistics) + MBA
Brand-Builder and Teacher
25+ years of marketing
and creative thinking.
MSc (Econ & Statistics) + MBA
One-year sabbatical in Greece,
windsurfing and publishing marketing
and communications papers.
Applying neuroscience
in Business and Education
for over 15 years.
Author of “Neuroscience for Leaders”.
Applying neuroscience
in Business and Education
for over 15 years.
Author of “Neuroscience for Leaders”.
Has scanned over 6500 brains.
International experience:
Europe, US, Africa.
Author of “Digital Marketing
for Dummies”.
ESCP
maliceboye.com
International experience:
Europe, US, Africa.
Author of “Digital Marketing
for Dummies”.
ESCP
maliceboye.com
Jazz singer & zen practitioner.
Assistant Professor
at University of Belgrade,
Environmental management
and sustainability.
Assistant Professor
at University of Belgrade,
Environmental management
and sustainability.
Debate coach, teaching critical thinking, argumentation, persuasion, public speaking, verbal and
non-verbal communications.
Service and UX design specialist.
Sciences Po Lyon + University of Sussex
jepensedoncjefais.fr
Service and UX design specialist.
Sciences Po Lyon + University of Sussex
jepensedoncjefais.fr
Consumer Experience designer,
Training & coaching expert.
At [backofthehouse], he reconnects companies with human emotions.
backofthehouse.fr
Consumer Experience designer,
Training & coaching expert.
At [backofthehouse], he reconnects companies with human emotions.
backofthehouse.fr
A passion for hotels,
not just staying in them but actually working in them,
from front desk to back office.
30 years of
healthcare communications,
from medical marketing
to patient awareness
and ethical programs.
30 years of healthcare communications, from medical marketing to patient awareness and ethical programs.
“Without care, no society can call itself a civilization.“
(Cynthia Fleury, Philosopher)
She has made this her motto.
Co-founder of
Virtual Room and Studio Mr K.
Creates Virtual Rooms + VR films
and experiences from L.A. to Brussels.
virtual-room.com
studio-monsieurk.fr
Co-founder of
Virtual Room and Studio Mr K.
Creates Virtual Rooms + VR films
and experiences from L.A. to Brussels.
virtual-room.com
studio-monsieurk.fr
Self-taught animator,
created his first short
while in high school.
Legendary Yugoslav designer.
Legendary Yougoslav designer.
Had breakfast twice
with Che Guevara.
The reference book for anyone trying to create brain-friendly communications – even if it is not stricto sensu a neuroscience book. Kahneman is a Nobel-Prize winning psychologist who spent decades building and testing his brilliant “system 1 / system 2” brain model, then exploring/experimenting its possible implications – for instance
“Anchoring” / Which of the two Doctors is the more convincing: “This operation has
a 90% success rate” vs “If we operate you, you have a 10% chance of dying”?
(think of CSR applications). Oh, and did we mention he got a Nobel Prize for this?
The reference book for anyone trying to create brain-friendly communications – even if it is not stricto sensu a neuroscience book. Kahneman is a Nobel-Prize winning psychologist who spent decades building and testing his brilliant “system 1 / system 2” brain model, then exploring/experimenting its possible implications – for instance “Anchoring” / Which of the two Doctors is the more convincing: “This operation has a 90% success rate” vs “If we operate you, you have a 10% chance of dying”?
(think of CSR applications). Oh, and did we mention he got a Nobel Prize for this?
An excellent complement to Kahneman, Richard Thaler uses some of the same psychology principles but with a more deterministic, almost behaviorist, approach. His quest: How can we change people’s behavior without coercition, how to drive them into “mindlessly choosing” to do the right thing – for instance “nudge” them, push them ever so gently into saving water in public bathrooms? (A: paint fake flies on the urinals)
An excellent complement to Kahneman, Richard Thaler uses some of the same psychology principles but with a more deterministic, almost behaviorist, approach. His quest: How can we change people’s behavior without coercition, how to drive them into “mindlessly choosing” to do the right thing – for instance “nudge” them, push them ever so gently into saving water in public bathrooms? (A: paint fake flies on the urinals)
Both books dip deeply into neurosciences and Kahneman’s “autopilot” brain model, to try and provide a “brain buy button”,
a way to create a brain-friendly marketing approach.
Both deliver some useful operational guidelines,
some controversial yet mind-opening theories of their own,
and some fascinating experimental results.
Both will be a great help to any neuromarketing practitioner.
Both books dip deeply into neurosciences and Kahneman’s “autopilot” brain model,
to try and provide a “brain buy button”, a way to create a brain-friendly marketing approach. Both deliver some useful operational guidelines, some controversial yet mind-opening theories of their own, and some fascinating experimental results.
Both will be a great help to any neuromarketing practitioner.
Creating empathy for the planet is, arguably, the major challenge of the 21st Century. Roman Krznaric provides a pragmatic approach to switch our brain to “homo empathicus” mode, using neurosciences, psychology and common sense.
Sebastien Bohler lays down a controversed but interesting neuroscience hypothesis: All our problems trying to convince people to save the Planet come from our “striatum”, our reptilian brain, which prefers instant gratification (VA-VA-VOOM in my Ferrari )
to cognitively heavy, “sensible” thinking
(how will my grandchildren remember me 50 years from now?).
Many of Bohler’s theories rely more on personal judgment than on neuroscience, but the book is still a great eye-opener : Society puts too much importance on “rational, s’plaining” arguments to save the Planet – and it does not seem to work.
This is more of a specialist manual, aimed at pofessional designers,
than a general-interest neuroscience book.
But it does a good job of bridging “traditional” design knowledge (contrast, the Golden Ratio…) with recent learnings from neuroscience experiments (eye-tracking combined with fMRI…) and from the real-time, infinite-sample design test that is called the world wide web. And it does so in a very refreshing, unpretentious “wise man” tone of voice (paragraph title: “Most neurodesign results are trends rather than absolutes”).
This is more of a specialist manual, aimed at pofessional designers, than a general-interest neuroscience book. But it does a good job of bridging “traditional” design knowledge (contrast, the Golden Ratio…) with recent learnings from neuroscience experiments (eye-tracking combined with fMRI…) and from the real-time, infinite-sample design test that is called the world wide web. And it does so in a very refreshing, unpretentious “wise man” tone of voice (paragraph title: “Most neurodesign results are trends rather than absolutes”).
